For 2011 Pinarello is bringing the asymmetric ride qualities of the Dogma to a brand new Paris and FP4.  This company has been leading the industry with innovation over the past decade, with award after award for their designs.  Other bike companies claim to innovate, but no one can touch…

Here are the ads we are running during the Tour de France, the greatest sporting event in the world. Many thanks to Rick Wells (ricktwells at comcast.net) who produced the ads for us. Instead of focusing on the brands or the store, we wanted to show that we really are…

Cycle the WAVE – an annual charity ride supporting Women Against Violence Everywhere – is nearly here again. Every September this females-only ride is a great place to have fun and raises funds for local victims of domestic violence.  Veloce Velo has been a proud supported of Cycle the WAVE…

It’s our favorite time of the year again.  Not only is the Tour de France in full swing, but our favorite companies are starting to release their new products!  Here are some of the best ones so far: BMC impec Wilier Gran Turismo Scott F01 Felt F1