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VeloceVelo is the East Side's newest bicycle shop. Our goals are simple: we strive to offer the best customer service, provide skilled mechanics who stand by their work, and sell some of the best and most unique cycling products available.

We have something for everyone, whether you are just starting out
or have been riding for decades.

L to R: Jason Goff (Store Manager), Oleg Mikhaylov (High-end Specialist), Ed Mueller (Service Manager)

 
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Store Info
98 Front St. S

Issaquah WA 98027
425.427.6383

Store Hours

Sun -   11:00 - 5:00
Mon -  10:00 - 6:00
Tue -   10:00 - 6:00
Wed -  10:00 - 6:00
Thu -   10:00 - 7:00
Fri -     10:00 - 8:00
Sat -    11:00 - 6:00

 
  

Just In

Wilier Mortirolo

Wilier's entry-level carbon fiber bike with Shimano 105 components.  Like all Wilier models, it has an amazingly responsive ride quality and is incredibly nimble.  Our recommendation for casual riders who want to enjoy every minute on the road, perfect if you're planning to some longer rides this year.

Wilier Izoard 

The next step up from the Mortirolo, the Izoard has a stiffer and lighter frame.  The curves used in the frame construction produce a softer, more luxurious ride. Most people who have ridden these fall in love immediately with the balance between race-ready quickness and the smooth ride quality.
 
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Campagnolo Pro Shop

We have just been approved as a Campagnolo Pro Shop.  This means that Veloce Velo is committed to the utmost service quality and stock a wide selection from the complete Campagnolo range.  Campagnolo's value comes in reliable long-term ownership, and we know exactly how to service your bicycle to keep it running for a long, long time - we rarely, if ever, recommend parts replacement to a Campagnolo customer as the preferred option is maintenance and repair.

You may not see the listing right away on their web site, but the sticker is already displayed proudly by our front door.

Giordana FormaRed

We've recently added Giordana to our clothing offerings, and we have been absolutely blown away by the FormaRed bibshorts ($230).  The new super-stretchy red material that Giordana is using on the shoulder straps and leg cuffs is simply amazing, and these bibs fit like nothing else we've ever ridden in before.  We have all sizes in black in stock today, and M/L/XL in the black/red combination.

De Marchi EVO

The "new old" high-end reference from Italy, De Marchi has been making superb cycling clothing since the 1950's.  We're surprised at how few people have actually heard of De Marchi, but not surprised at the loyal following they are getting among people who can appreciate the quality of design and materials that they put in.  The new EVO series takes the place at the top of their line, and is unlike anything else on the high end of performance cycling clothing.

Reynolds Wheels

Veloce Velo is now an authorized Reynolds Wheels dealer.  Available to demo now, we have the Solitude ($400 ultra-durable aluminum wheel), Attack (all-carbon mid-V aero wheel that is priced very aggressively at $1200) and MV32T (superlight 1200g mid-V all round luxury/race wheel).

Rolf Prima Wheels

We are now an authorized Rolf Prima dealer, and we have Vigor RS and Elan demo wheelsets ready to ride today.  The Vigor series is perfect for anyone looking for a durable touring wheel with great acceleration and cornering, and the Elan is amazingly light and nimble up all the hills we have in the area.

Moots Titanium

Veloce Velo is now an authorized Moots dealer.  We now have a Vamoots 53cm available for demo rides.  If you're looking for a smooth road bike that just makes you want to keep on riding and enjoying every second, you need to come in to try this bike out.  We just received our Vamoots Compact road frame (53.5cm) and Moots Cinco mountain frame (18"), and will be built for demo very soon

Endura Clothing

When you hear that Endura is a Scottish company, you're bound to think of two things. First, they're not crap.  Second, they surely must know how to make durable wet-weather clothing.  We initially brought in Endura for their amazing rain wear that is perfect for the Northwest commuter on rainy days, but have also been impressed with the rest of their range that is great for either mountain or road wear (wet or dry).  Endura designs are exactly what you'd expect from a popular UK company - understated style with excellent performance.

Fox Clothing

We're not only a shop for road bikes, and have just added Fox clothing and helmets to our shelves. 

 

 
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Specialized S-Works Custom Program

A lot of customers ask us about specific options on their Specialized S-Works bikes.  Whether a different groupset, swapping out the wheels, or something as simple as the saddle or tires, we can make sure your bike rides exactly the way you want it. 

Another aspect to this is the fit of the bike.  In addition to the traditional saddle position adjustments, we can also work with you on the stem length and angle, the handlebar width and drop length, and the crank length to also ensure that you are both performing at an optimal level and comfortable on your S-Works bike.

We can do everything from adjusting a component here or there on a stock S-Works bike to building up an S-Works frameset from scratch. 

Tarmac SL2 with Campagnolo Record?  No problem. 

Roubaix SL with SRAM Red?  Done. 

Think we charge a lot for this service?  Nope - it's complimentary to all S-Works customers.

Call us to discuss your own Custom S-Works bike, or stop by to ride our Tarmac SL with SRAM Force and Roval Rapide Carbon wheels, or our Roubaix SL with Campagnolo Chorus and Zonda wheels.  We've also tried our demo Campy Eurus tubulars on the Roubaix SL, and it absolutely redefines smooth yet nimble riding.